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Nuestra Señora de la Soledad
Una intriga policial que excede el género negro para dar paso a una verdadera novela de aprendizaje.

Carmen Ávila, escritora chilena, ha desaparecido, y el enigma debe resolverlo Rosa Alvallay detective de 54 años, divorciada, dos hijos que tiene el exilio a sus espaldas y un nuevo caso entre las manos. Las pistas son los tres hombres que tuvo Carmen: su marido, un esquivo escritor mexicano y un guerrillero que fue su amante; y también la última frase que dejó la mujer desaparecida: Me siento como una princesa en un minarete.

Una obra que sigue las huellas de Nosotras que nos queremos tanto, Antigua vida mía y El albergue de las mujeres tristes, y rastrea entre las distintas soledades la mayor de todas, que es única, insondable y mujer: Nuestra Señora de la Soledad.




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Desnudando la mente del consumidor
¡MIREMOS MÁS ALLÁ DEL CONSUMO!
¡DESNUDEMOS LA MENTE DEL CONSUMIDOR!

Insight viene del vocablo in, 'adentro', y sight, 'visión'. Por tanto, significa mirar dentro de las personas, mirar más allá de lo evidente, desnudar la mente y su corazón. Los insights representan descubrimientos o revelaciones sobre las formas de actuar, pensar y sentir del consumidor, y al descubrirlos se pueden gatillar o inspirar innovadoras estrategias de marketing, construcción de marca y de planificación estratégica. Ello supone entender los mecanismos de la mente humana y la psicología.

En la base de toda esta filosofía de marketing está la consideración de que la persona (en su rol de consumidor) debe ser valorado no solo como agente económico, sino, sobre todo, como ser humano. La necesidad de ir en búsqueda de su corazón y no solo de su bolsillo. De ahí que se requiera desnudar primero nuestra propia mente, antes de desnudar la mente de nuestros consumidores.

Este libro intenta representar una versión teórico-práctica de los fundamentos del consumer insight como concepto, herramienta y fundamento de un marketing de consumo céntrico, es decir, un marketing basado en las personas.

En estas páginas se detallan las técnicas, las herramientas y los casos de marcas que han construido sus promesas de valor o estrategias fundamentales en estas verdades humanas. En esta nueva edición se incluyen 11 casos de aplicación del insight en sectores/industrias como las microfinanzas, educación, construcción, inmobiliaria, cuidado personal, consumo masivo, entre otras. ¿Insighteamos?





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Terapia para llevar

La salud mental no cae del cielo. Descubre 100 herramientas prácticas y fáciles de aplicar que mejorarán tu día a día.

¿Estás desconectado de ti mismo? ¿Sientes que te pasa algo, pero no sabes qué es? ¿La opinión de los demás te condiciona demasiado? Los pequeños malestares del día a día son una gran oportunidad para mejorar.

En Terapia para llevar encontrarás 20 conceptos clave de psicología y 5 herramientas prácticas para llevar mejor el día a día.

Aprende a relativizar, a evitar los pensamientos intrusivos y a poner límites que te hagan sentir bien. Descubre cómo aumentar tu autoestima, dejar de procrastinar y confiar más en ti. Gestiona el fracaso, el miedo al futuro y la peor de las rupturas amorosas.

En definitiva, escúchate, entiende tus emociones y, sobre todo, actúa para mejorarlas.

Te ha costado años conocer a las personas de tu alrededor. Conocerte a ti también te llevará tiempo.
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Lampara Charge Light
EASY TO SECURE: The WITHit Charge LED Book Light Clip On is designed to fasten to books and eBook units easily and securely so you can comfortably read in bed, on the couch or anywhere else you like to curl up with a good book.
FLEXIBLE NECK DESIGN: The light emitted from this reading book light fully illuminates the book pages and screen thanks to the flexible neck. The compact design makes it super portable and easy to use.
BRIGHTNESS SETTINGS: The expert design and shape of this lightweight reading light includes 1 bright LED that can be directed anywhere needed with reduced glare.
RECHARGEABLE BATTERY INCLUDED: The WITHit LED Book Light for reading is powered by an integrated USB plug and comes with a rechargeable battery included.
PORTABLE & LIGHTWEIGHT: WITHit’s portable reading light is compact and can be conveniently stored in travel cases, backpacks, purses, and carry-on bags. It weighs 2 ounces and measures 6.8 x 4.1 x 1.8 inches.





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Explorer Academy Vela
Sailor York and the daring recruits of Explorer Academy uncover an elusive animal-smuggling ring in the first electrifying book in this new five-book series.

Soon after Cruz, Sailor, Emmett, and Lani return for their second year at Explorer Academy, their sense of calm is shattered when Sailor’s older sister goes missing. Amidst incredible expeditions to far-flung destinations and competitive classes, Sailor bravely steps into the lead to discover how her sister’s sudden disappearance may be linked to an illegal and deadly animal-trafficking ring.

Despite winning the prestigious North Star Award and being surrounded by close friends and teachers who she has traveled the world with, Sailor’s never felt less sure of herself. As the recruits face puzzling obstacles and try to follow complex clues, Sailor realizes there’s only one thing that could save her sister in time: revealing her own deepest secret.




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What Was the Great Molasses Flood of 1919
Learn about Boston's molasses disaster of 1919, when a storage tank burst and flooded the streets, in this latest addition to the New York Times Bestselling What Was? series.

An unusually warm winter day resulted in 2.3 million gallons of molasses flooding the North End neighborhood of Boston, Massachusetts. The disaster killed twenty-one people and injured 150 others. Rescue missions were launched to save people from the sticky and deadly mess, led by the Red Cross, the Army, the Navy, and the Massachusetts Nautical School. With the help of hundreds of volunteers over the course of several weeks, the streets were cleaned up. But the smell of molasses and the horror of the preventable tragedy lingered for decades to come.




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Who Was Thomas Jefferson
Did you know that John Adams had to coax Thomas Jefferson into writing the Declaration of Independence? It's true. The shy Virginia statesman refused at first, but then went on to author one of our nation's most important and inspiring documents. The third U.S. president, Jefferson was also an architect, inventor, musician, farmer, and-what is certainly the most troubling aspect of his life-a slave owner. Finally, here's a biography for kids that unveils the many facets of this founding father's remarkable and complicated life.




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Who Was Sally Ride
In 1978, Sally Ride, a PhD candidate at Standford University, responded to a newspaper ad to join the US astronaut program. She was accepted and became the first American woman astronaut to fly in space! Among her other accomplishments, she played tennis like a professional, was an astrophysicist who helped develop a robotic arm for space shuttles, and later, through Sally Ride Science, worked to make science cool and accessible for girls. Sally Ride, who died on July 23, 2012, will continue to inspire young children




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Who Was Ronald Reagan
From his childhood in rural Illinois to moviemaking days in Hollywood and on to a career in politics that took him all the way to the Oval Office, Ronald Reagan kept an abiding faith in America and in what our country stood for. The oldest president ever, he survived a near-fatal assassination attempt and lived to be 93. Who Was Ronald Reagan? covers his life and times in a balanced, entertaining way for children. More than 100 black-and-white illustrations fill out the portrait of our fortieth president.




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Who Was Milton Hershey
Discover the man behind the chocolate bar! Milton Hershey’s life was filled with invention and innovation. As a young man, he was not afraid to dream big and work hard. Eventually, he learned the secret to mass-producing milk chocolate and the recipe that gave it a longer, more stable shelf life. He founded a school for those who didn’t have access to a good education and an entire town for his employees. Both his chocolate empire and his great personal legacy live on today.




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Who Was Maria Tallchief
Born in 1925, Maria Tallchief spent part of her childhood on an Osage reservation in Oklahoma. With the support of her family and world-renowned choreographer George Balanchine, she rose to the top of her art form to become America's first prima ballerina. Black-and-white illustrations provide visual sidebars to the history of ballet while taking readers through the life of this amazing dancer.




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Who Was Johnny Appleseed
The perfect biography to "bite into" at the start of a new school year! Children are sure to be fascinated by the eccentric and legendary Johnny Appleseed, a man who is best known for bringing apple trees to the midwest. Over John Chapman’s lifetime, he saw the country grow and start to spread westward. Traveling alone— in bare feet and sporting a pot on his head!—Johnny left his own special mark planting orchards that helped nourish new communities. His journeys and adventures are illustrated in a hundred black-and-white illustrations.




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Who Was Harry Houdini
Every kid has heard of Harry Houdini, the famous magician who could escape from handcuffs, jail cells, and locked trunks. But do they know that the ever-ambitious and adventurous Houdini was also a famous movie star and the first pilot to fly a plane in Australia? This well-told biography is full of the details of Houdini's life that kids will really want to know about and illustrated throughout with beautiful black-and-white line drawings.





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Who Was Franklin Roosevelt
Although polio left him wheelchair bound, Franklin Delano Roosevelt took office during the Great Depression and served as president during World War II. Elected four times, he spent thirteen years in the White House. How he led the country through tremendously difficult problems, much like the ones facing America today, makes for a timely and engrossing biography.




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Who Was Ernest Shackleton
As a boy he preferred reading sea stories to doing homework and, at age 16, became an apprentice seaman. Subsequently, Ernest Shackleton’s incredible journeys to the South Pole in the early 1900s made him one of the most famous explorers of modern times. His courage in the face of dangerous conditions and unforeseeable tragedies reveal the great leader that he was. His historic 1914 journey aboard the Endurance has all the drama of an action movie.





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Who Was Daniel Boone
Called the "Great Pathfinder", Daniel Boone is most famous for opening up the West to settlers through Kentucky. A symbol of America's pioneering spirit Boone was a skilled outdoorsman and an avid reader although he never attended school. Sydelle Kramer skillfully recounts Boone's many adventures such as the day he rescued his own daughter from kidnappers.




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Who Was Ben Franklin
Ben Franklin was the scientist who, with the help of a kite, discovered that lightning is electricity. He was also a statesman, an inventor, a printer, and an author-a man of such amazingly varied talents that some people claimed he had magical powers! Full of all the details kids will want to know, the true story of Benjamin Franklin is by turns sad and funny, but always honest and awe-inspiring.





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Who Was Babe Ruth
Just in time for baseball season!

Babe Ruth came from a poor Baltimore family and, as a kid, he was a handful. It was at a reform school that Babe discovered his talent for baseball, and by the age of nineteen, he was on his way to becoming a sports legend. Babe was often out of shape and even more often out on the town, but he had a big heart and an even bigger swing! Kids will learn all about the Home Run King in this rags-to- riches sports biography. With black-and-white illustrations throughout, a true sports legend is brought to life.




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Who Was Annie Oakley
You want girl power? Meet Annie Oakley! Born in 1860, she became one of the best-loved and most famous women of her generation. She amazed audiences all over the world with her sharpshooting, horse-riding, action-packed performances. In an age when most women stayed home, she traveled the world and forged a new image for American women.




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Who Is Steven Spielberg
While other kids played sports, Steven Spielberg was writing scripts and figuring out camera angles. He went from entertaining his Boy Scout troop with home movies to amazing audiences around the world with epic blockbusters. He has directed four of the most successful films of all time and has won two Academy Awards for Best Director. From Jaws to Lincoln, young readers and aspiring filmmakers will be fascinated by the life of this famous director.




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